Monthly Archives: April 2015


Life Lesson No. 16 – Taking It Personally.

My mom has been a cardiac nurse for over 30 years now. She currently works in the outpatient part of a cardiac cath lab at a hospital in Peoria. She preps and recovers patients who are in for outpatient cardiac procedures, blood transfusions, etc. When her patients first arrive, she has to ask them a series of questions, you know the ones I’m talking about, and you’ve most likely heard them all before. What current medications are you taking, how long since you last ate a meal, etc.? The one in particular that sticks out most in my mind and most people scoff at when she asks it is, “Do you feel safe in your home or feel threatened in any way?” For most people, the answer is “no.” But, if we were to take that question out of context and apply it to family farms and production agriculture, I think the answer would be a resounding “YES!”

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A throwback from my farm braodcasting days with some incredible agriculture communicators at the National Press Club in Washington D.C.

Life Lesson No. 15 – To Communicate…

A wise agricultural communicator once told me (and continues to) that “to communicate is the beginning of understanding.”  She’s 100% accurate. It is through effective (and objective) communication we are all able to become more informed and educated on current events, issues, and other things that interest or even amuse us.  It is a mantra many Ag journalists/communicators I know live by each and every day.  Believe me, if you had Dr. Jim Evans, Del Dahl, or Bob Siebrecht for any ag communications courses at the University of Illinois, that phrase became deeply ingrained in your brain.  It is also a mantra I feel more people should take into consideration when it comes to making informed decisions or “choosing sides” when it comes to current events and issues.

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