6Apr
A throwback from my farm braodcasting days with some incredible agriculture communicators at the National Press Club in Washington D.C.

Life Lesson No. 15 – To Communicate…

A wise agricultural communicator once told me (and continues to) that “to communicate is the beginning of understanding.”  She’s 100% accurate. It is through effective (and objective) communication we are all able to become more informed and educated on current events, issues, and other things that interest or even amuse us.  It is a mantra many Ag journalists/communicators I know live by each and every day.  Believe me, if you had Dr. Jim Evans, Del Dahl, or Bob Siebrecht for any ag communications courses at the University of Illinois, that phrase became deeply ingrained in your brain.  It is also a mantra I feel more people should take into consideration when it comes to making informed decisions or “choosing sides” when it comes to current events and issues.

Whether it is looking up information for a lesson plant to checking eBay for toy tractor deals to perusing the summer Tory Burch line (it’s amazing in case you were wondering) or maybe it is looking at the food we choose to eat, any and all information (and more) is available at the click of mouse. However, not all information we find out there on the world wide web is accurate (shocking, I know).  The challenge for consumers today is after finding the information they are seeking, discerning fact from fiction.

Websites, blogs, television programs and even radio shows are known for blurring the line between fact and fiction.  In our latest podcast, Holly, Emily, and I talk about the self-proclaimed “experts” who are out there trying to sway you to their way of thinking.  Don’t get me wrong, I don’t think all of this sharing of information is necessarily a bad thing.  I just caution each and every one of you to do your research, look at both sides of an issue/argument, make sure your sources are credible, and then, make your decision.  Too many people today just read the headline or listen to 30 seconds of a program, feel they experts, form an opinion, and start shouting it from the rooftops.  That’s when I think we all need to take a step back and say, “Whoa! I think maybe we need to do a little more research here.”

Please listen to our podcast and as always comments are more than welcome and appreciated! Have a great week, friends!

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